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Carlin Samsose was the best wizard in the world.  Not many people knew him, so, therefore, hardly anyone knew he was the best wizard in the world.  Those who did know Carlin knew he was very good and tended to pass on a recommendation for his services only when pressed because they were afraid he'd no longer be their little secret.  Eventually, however, all secrets get out, and Carlin's services would be sought soon enough by the rich and the powerful and the power-hungry.